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THE ROI ON RECEIPTS – 10 Brand Objectives You Can Achieve With Receipt Programs
Feeling boxed in by your marketing strategy? It’s time to rethink the power of the receipt! Receipt-based purchase programs have proven to be one of the most effective marketing tools, since they...
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What’s In Your Basket: Customers Spend Twice as Much at Wholesale Clubs Than...
These days, no brand decisions are made without data. Information is at the center of the marketing universe, and transforming raw data points into knowledge, strategy, and a set of measurable...
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Three Reasons Why CPG Loyalty Will Dominate This Year
Three Reasons Why CPG Loyalty Will Dominate This Year The Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US...
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7 Tips for Loyalty Success in 2017
The state of loyalty is in constant flux. This has never been more apparent than in 2017, as new trends, strategies, and practices continue to evolve the industry, and marketers are challenged with...
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RECEIPT DATA: A MARKETING GOLD MINE
RECEIPT DATA: A MARKETING GOLD MINE The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts contain a wealth of incomparable data on shopping...
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Industry Trends 2017 – CPG Personal Care
The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of multicultural populations, all-natural products,...
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Predictions from the Path to Purchase Expo 2017
Countless innovations, brilliant minds, and inspiring stories have defined this year’s Path to Purchase Expo – and it’s not over yet! We’ve been busy soaking up the past two days, meeting with...
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Power Up your Promotions – The Amplification Toolbox
The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a digitally blasé consumer base. But although...
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3 Data Promo Tips You Can Count On
It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds of marketers for years, and with good reason –...
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What’s In Your Basket (Special Edition): How Geography Affects Basket Size
Geographic data is easy to mine from receipts, simply by looking at the address information printed on them. For this post, we sorted the average purchase basket size by the state in which the...
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Lessons Learned from the 2017 Holiday Season
Lessons Learned from the 2017 Holiday Season Before the title of this piece sends you into a spiral of January 2 anxiety, fear not; the holidays are not over yet. There’s still plenty of time to gulp...
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FOOTBALL’S BIG GAME – Marketing Strategies for Championship Sunday
General Landscape With more than a 100 million viewers each year, CHAMPIONSHIP SUNDAY is one of the largest sporting events of the year, and the biggest stage to tell a brand story. With so many eager...
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PARTNERING UP WITH CO-BRANDED PROMOTIONS – A CLOSER LOOK
Co-branding is a strategic marketing and advertising partnership between two brands, in which the promotional ‘whole’ is expected to be bigger than each individual brand’s ‘sum’. Co-branding a...
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